Social Media Marketing 2nd Edition is the perfect resource for students wanting an in-depth guide to navigating the world of social media marketing. Written by Melissa Barker, Donald I. Barker and Nicholas F. Bormann, is packed with essential strategies and tips to help you capitalize on social media marketing opportunities and increase profits.
From leveraging influencers to honing your customer service techniques, Social Media Marketing 2nd Edition offers valuable insight that readers won’t find anywhere else. Become an expert in the ever-evolving landscape of digital marketing by learning how to best combine traditional practices such as email campaigns with newer technologies like video content streaming.
This book boasts a practical approach that covers all aspects of social media marketing, making it ideal for both beginners and seasoned professionals. Beginning with a thorough overview of terms and definitions, readers will quickly begin mastering the fundamentals while current users can utilize this resource as a reference guide while attempting new approaches or expanding their existing practice.
Social Media Marketing 2nd Edition will give you up-to-date information on designing digital ad campaigns, creating contagious content, developing analytics tools to measure results and building engaging communities around brand identities. Showcase your company well with this second edition guidebook at your side!